Credible brand stories,
built in real sport.
Su Yuhao is an athlete, coach and creator turning first-hand experience in running, snow sports and skydiving into credible brand content.
Portrait / mountain lifestyle image
More than product exposure.
Proof in the environments that matter.
Athlete insight × real-world testing × creator storytelling
One partner.
Four capabilities.
I can move from professional judgment to execution without losing the authenticity that makes sports content believable.
Athlete
Real performance, credible movement and access to demanding environments.
Coach
Clear explanation that turns specialist knowledge into useful content.
Creator
An established audience and a recognisable voice built over years in sport.
Production
Concept, location, on-camera execution and a trusted commercial filming partner.
Expertise isn’t a label.
It’s judgment built through years of training.
Running / Track
- National-level track athlete
- Retired Bayi Team athlete
- Six World Marathon Majors
- Former Nike NRC North China Head Coach
Snowboarding / Mountain
- CASI snowboard instructor
- FWT freeride athlete
- 2024 global ranking: 66
- China winter sports ambassador
Skydiving / Wingsuit
- Tandem skydiving instructor
- USPA D License · 600+ jumps
- Wingsuit skydiver
- Aerial action-sports production
Beijing Sport University · Sports rehabilitation · Sports nutrition
Content built for
long-term credibility.
Two core formats. One foundation: lived experience.
- Enter the scene
- Define the problem
- Explain the expertise
- Test for real
- Build brand value
Expert education / field test
01
Expert education
Backcountry safety, training methods and recovery.
Athlete story / skill progression
02
Real-world testing
Gear, imaging, mobility and performance technology.
Selected work
Real environments make the most convincing brand proof.
Arc’teryx RUSH campaign visual
01 / Snow
Arc’teryx RUSH
Backcountry terrain × gear education × product review.
5–6 minute shell field test Explore case study ↗
Canon EOS R5 II campaign visual
02 / Imaging
Canon EOS R5 II
Location guide × shooting techniques × camera field test.
Snow sports imaging in Hemu Explore case study ↗
MAMMUT campaign visual
03 / Safety
MAMMUT
Safety knowledge × expert demonstration × brand value.
Avalanche safety education Explore case study ↗From a single story
to a full sport campaign.
Expert review
Real-world validation for gear, technology and performance products.
Custom video
Concept, scripting, on-camera talent, production and distribution.
Brand activation
Live events, challenges, experiences and content capture.
Live / Speaking
Coaching, product education and keynote speaking.
Print / TVC
Athlete talent and professional action execution.
Long-term partnership
Seasonal series, quarterly programs and annual partnerships.
A lean process,
from brief to delivery.
Designed for fast decisions, clear ownership and difficult locations.
- 01Define
Objective, audience, platform and success criteria.
- 02Build
Concept, route, script, shot list and production plan.
- 03Execute
Professional action, product integration and field production.
- 04Deliver
Platform-ready assets, revisions and publishing support.
Expertise.
Execution.
Trust.
Partner experience across sport, outdoor, imaging, mobility and lifestyle.
SportNike · adidas · HOKA · ASICS · On · PUMA · Under Armour
OutdoorArc’teryx · JONES · SMITH · The North Face · DESCENTE
TechApple · Canon · GoPro · Insta360 · Huawei · Garmin · Casio
MobilityBMW · Lamborghini · Land Rover · Audi · Mobil
Let’s take your brand
into the real world of sport.
Tell me the product, target platform, timing and intended outcome. I’ll reply with the most practical way to build it.